Ecommerce refers to any transaction conducted over the internet, allowing individuals and businesses to buy or sell goods and services online.
It includes a wide range of activities such as online retail (B2C), business-to-business transactions (B2B), consumer-to-consumer platforms (C2C), and digital services or subscriptions.
E-commerce has transformed traditional commerce by removing geographical barriers, increasing convenience, and enabling access around the clock. From major marketplaces like Amazon and Alibaba to small independent online stores, e-commerce has opened new opportunities for both entrepreneurs and consumers, reshaping the global economy and changing the way people shop, sell, and conduct business in the digital age.